SEO Weekly Digest - Issue 56

by admin on January 8, 2010

SEO Geeks Picks 09; Top News Stories

If you haven’t ventured over to the SEO Dojo this year, you might want to consider it. Take this blog post for example - Top News Stories of 2009 for SEO Geeks - typical of the in depth and actionable information you’re likely to find.

Measuring Your Community

Tracking your ROI in Social Media can be very challenging - are you transparent? Do you pick and choose what to measure? Fortunately, Lisa Barone of Outspoken Media, gives us five segments that you ought to be tracking in her post How Are You Measuring Your Community?. The five segments are:

  • Growth
  • Presence
  • Conversation
  • Sentiment
  • Referrals and Conversions

Removing User Generated Content

UGC on your site can be an attractive proposition. However, it’s not so attractive when the content becomes questionable. So at what point do you remove the content? Rebecca Kelley of 10e20 gives us several reasons to pull the plug on unscrupulous content.

Online Marketing Resolutions for 2010

It’s the New Year, you may or may not have made New Years resolutions. Have you considered making resolutions for your Online Marketing? Perhaps you should consider:

  • SEO
  • Social Media
  • Email Marketing
  • PPC
  • Mobile

Testing in 2010

With so many fluctuations in search engines algorithms it’s wise to do your own testing to provide yourself with the best data. But, what should you test and how should you test it? In an article published at Search Engine Land by Carrie Hill, are some great hints and tips to get you started with your testing methodology.

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